The mirror site playbook: microsites that convert
Your homepage is for everyone. A mirror site is for one buyer, one budget, one decision. Here's how to build one in a week.
Your main website has to do too many jobs. It speaks to investors, candidates, customers, journalists, and the curious. By trying to be everything to everyone, it converts no one in particular.
A mirror site solves this by stripping the surface area down to a single decision: should this specific buyer book a call? Everything else — careers, press, product tours — is cut.
The structure is almost always the same. A clear promise above the fold. A two-sentence explanation of how it works. A short list of who it's for. One CTA, repeated. That's it.
Mirror sites are not landing pages bolted onto your main domain. They live on their own URL, often a sharp .broker or .ai. That separation gives you permission to write differently, design differently, and measure differently.
Plug an AI agent into the top of the funnel and a calendar at the bottom, and you have something rare on the modern web: a digital surface designed to do one thing, well.
Growth Broker editorial
Filed under microsites