B2B podcasts for Series A companies: the 90-day install for fintech
The exact 90-day plan for standing up B2B podcasts at Series A — the point where the founder can no longer be every function. Written for heads of growth and revenue at regulated fintech companies.
This edition is written for heads of growth and revenue at regulated fintech companies. In fintech, fintech buyers move under compliance review, and every touch has to survive procurement and infosec, so the way you install B2B podcasts has to reflect that reality from day one.
Series A is the moment B2B podcasts stops being optional. The founder has to step out of some of the work, the plan requires a defensible growth number, and every quarter compounds toward the next raise.
Day 1 to 30: diagnosis and instrumentation. Name the constraint, write the ICP, wire guest-to-opportunity conversion into the board pack.
Day 31 to 60: first live cycle at 20% of planned volume. Founder still in every review. Kill criteria written and enforced.
The binding constraint we see in fintech is almost always access to buyers gated by compliance, not lack of demand. B2B podcasts is only useful in this vertical when it is pointed at that constraint — not at a generic growth number borrowed from another category.
Day 61 to 90: ramp to full volume, hire the first dedicated operator, and hand off ops. Founder retains strategy and the weekly review.
By day 90 the metric is legible and the trajectory is defensible. This is what turns a Series A story into a Series B round.
Trap most Series A companies fall into: optimising for downloads instead of relationships. It usually shows up around day 45 when the founder tries to hire ahead of the model.
The Series A version of B2B podcasts looks small compared to what you will build at Series B. That is the point — it is a foundation, not a monument.
Concretely for fintech: one qualified fintech opportunity typically justifies a full quarter of program spend. That is the reason it is worth installing B2B podcasts properly rather than half-heartedly across three vendors.
Frequently asked questions
Content · fintech — answered
- Does B2B podcasts work for fintech?
- Yes — provided it is aimed at access to buyers gated by compliance, not lack of demand rather than a generic growth number. One qualified fintech opportunity typically justifies a full quarter of program spend.
- Should we start B2B podcasts before Series A?
- Yes if the founder has time; the Series A version is the same model at higher spend.
- How much of the round should fund B2B podcasts?
- Meaningful — often 20–30% of the growth line — but only after diagnosis.
- When do we hire the first B2B podcasts operator?
- Around day 60, once the model has run one full cycle with the founder.
- What Series A trap should we avoid?
- Optimising for downloads instead of relationships — usually a premature senior hire.
- What is the fintech specific pitfall with B2B podcasts?
- Running the generic playbook without adapting to fintech buyers move under compliance review, and every touch has to survive procurement and infosec. The install has to be vertical-first.
Growth Broker editorial
Filed under content · fintech