Packaging and tiers templates and swipe files
Copy-and-paste starting points for packaging and tiers — plus notes on why each template works and how to adapt it.
Templates are only useful if you understand why they work. Every swipe file below is paired with the underlying principle so you can adapt rather than copy blind.
Template one: the trigger-first opener. Reference an observable event in the first sentence. This works because the wrong tier structure caps deal size for years — the buyer sees you know something specific about their moment.
Template two: the concrete-outcome subject line. Name a number, a metric, or a decision. Vagueness is invisible in a full inbox.
Template three: the single-question CTA. Ask one question the recipient can answer in under thirty seconds. Multi-question emails get skipped, not answered.
Template four: the internal weekly review deck. Six slides: list health, trigger volume, average contract value by tier, wins, losses, next week's bets. Keep the same six every week.
Template five: the kill-criteria doc. Written before you launch, listing exactly which numbers cause you to stop. Prevents the sunk-cost debate.
Adaptation rules: change nouns and numbers, not structure. If a template stops working, revisit the principle before you swap templates.
Frequently asked questions
Pricing — answered
- Can I use these templates as-is?
- Yes for structure, no for wording. Change the specifics to match your ICP.
- How often should templates be refreshed?
- Structure holds for a year; wording tends to fatigue in a quarter.
- What is the most-overlooked template?
- Kill criteria. Written before launch, it prevents most of the wasted spend later.
- Do templates apply to enterprise packaging and tiers?
- Yes, with heavier governance. Structure remains the same.
Growth Broker editorial
Filed under pricing